Decipher myths and rites present in the consumption and on the market through ethnography and anthropology focused on consumption.

Inspiration

Cultural immersion activities to observe the human being behind the “consumer” in natural environments. Observe paradigms and extract value from myths, rites and habits that surround consumption, usage and purchase of products / services.

The psychological need for gregariousness drives the human being to constantly build groups, tribes, participate in consumption occasions, etc. Behind these social scenarios, there is a series of cultural codes that allow brands to be integrated or turned away.

The objective is to decode the culture with the purpose of finding organic ways in which brands, products, services and businesses can grow and flourish.

Key questions to answer

  What are the myths and rites behind the cultural dimension of the social groups where we want to build a market?

  What are the cultural codes behind the consumption actions, habits, paradigms and missions?

  How can we make our brand, product, service and business live organically in the culture?

  What cultural and social tensions can our brand solve?

Key deliverables

  Map of consumption myths, rites, habits and paradigms.

  Value as a result of social accidents.

  Cultural codes and action plan to own or adopt them through Go to market.

  Consumption occasions with cultural value.

  Analysis of “passion points”.

  Modern journey into the modern collective mindset by using digital data.