SINNETIC Shopper behavior - Point of sales strategy

Inspiration

Interviewing the buyer, observing their behavior at the point of sale, monitoring their interaction with the gondola, probing their expectations before, during and after visiting the channel are just some of the methodological tools that have revolutionized the interaction of brands with cultures.

Shopper Behavior Suit is a set of methodologies that allow describing, explaining, predicting and intervening the buying behavior from the moment it is planned until it is executed with the aim of achieving the first place in people's lives.

Benchmark and deep understanding of the competitor

Inspiration

Key questions to answer

Key deliverables