Benchmarking and evaluation of the competition.

Scrapping

We train robots to mass download information from news, public pages, the buyer’s digital assets, etc., which allows us to quickly accumulate comments in e-commerce and other key information.

Open Data

Through crawling, we explore the different public sources of information that depict the competitor’s relationship with other companies, regulators, in e-commerce and in cross-border commerce.

Mystery Shopper

We establish scripts and scenarios so that experienced observers can pretend they are customers (B2B or B2C), to closely observe the service model and customer service.

Benchmarking

Through storytelling techniques, we integrate the information in highly efficient and pertinent reports to help the business map differentiate routes in its relevant markets.

Conversational Analytics

We analyze the competitor’s social media, blogs, content generated and advertising activations, in order to obtain a broad overview of its promises for the market.

Design Thinking

We moderate scenarios in the form of workshops to develop empathy with the user, build and test prototypes, always looking to differentiate from the competitor.