Data Science and Market Research in ecommerce and retail

HOW WE CAN SUPPORT
TO THE RETAIL SECTOR:

Taking the product from the factory to the point of purchase is a challenge where predictive modeling, optimization and strategy generate a lot of value.

SINNETIC has developed consultative processes mediated with state-of-the-art technology to ensure that we have the right product, at the right time, in the exact quantity, avoiding inventory stagnation and the perception of out-of-stock, which ultimately erodes value significantly.

New channel formats, challenging pricing and promotion models, and aggressive loyalty plans invite us to think about the business of making products and services available to consumers.

IA vs DS: Diferencias e intersecciones del mundo tecnológico (Parte 1)

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La Inteligencia Artificial (IA) y la Ciencia de Datos (DS) son dos campos de conocimiento que representan la vanguardia de la revolución tecnológica, ofreciendo soluciones innovadoras a desafíos compl...

IA vs DS: Diferencias e intersecciones del mundo tecnológico (Parte 2)

Adrián Lara February 15, 2024

A pesar de constituir dos campos fundamentales que impulsan la innovación tecnológica actual, la Inteligencia Artificial (IA) y la Ciencia de Datos (DS) a menudo son entremezcladas, generando confusio...

Inteligencia artificial enfrenta un consumidor escéptico y desconfiado

Cristina Contreras August 27, 2023

Machine learning Confianza del consumidor Inteligencia artificial

2023 ha sido un año intenso en nuevas publicaciones y lanzamientos de tecnologías y aplicaciones basadas en inteligencia artificial. Un reciente estudio desarrollado por nuestro observatorio social "P...

Solutions in data analytics and market research focused on the needs of

IA vs DS: Diferencias e intersecciones del mundo tecnológico (Parte 1)

IA vs DS: Diferencias e intersecciones del mundo tecnológico (Parte 2)

Inteligencia artificial enfrenta un consumidor escéptico y desconfiado

Consumer psychology, behavioral economics, applied neuroscience, consumer anthropology.

Data analytics, Big Data, Artificial intelligence.